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The CMO Manifesto by John Ellett
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A Word From The Author

What inspired John to work with dozens of CMOs to write this book? Check out this short video to find out.

Make An Impact.
Quickly.

As a marketing change agent, your first 100 days are critical. Here’s a step-by-step roadmap to improve your odds of success.

About The Book

CMO Manifesto
  • The CMO Manifesto outlines a sure-fire method to reinvent the onboarding process for new marketing executives. This is not only important for the individual, but invaluable for the brands they represent.
    Doug Albregts
    President, Sharp Imaging and Information Company of America
  • Wow…I wish I had this roadmap when I was building this new marketing organization for Symantec!
    Steve Cullen
    SVP, Worldwide Marketing for SMB and .Cloud, Symantec Corporation
  • There are those who ‘teach’ and those who ‘do.’ John Ellett does both here in The CMO Manifesto, a must read for any new leader stepping into an important role.
    Keith Levy
    President, Royal Canin and former CMO, Anheuser-Busch
  • Wish I had this before my last job. So much good stuff. Really love the examples. GREAT READ!
    Nigel Dessau
    former CMO, AMD
  • The CMO Manifesto is terrific! I’m sure it will be a valuable resource for new (or constantly renewing) CMOs.
    Charlie Young
    Vice President, Corporate Marketing, Zimmer Holdings
  • New CMOs have a short window of opportunity to become successful change agents for their companies so they need to make the most of their first 100 days. The insights and tools in The CMO Manifesto are invaluable resources that can improve the odds of success for any marketing executive.
    Donovan Neale-May
    Executive Director, CMO Council
  • Forbes Thought Leadership

    5G To Enable Enhanced Fan Experiences At Dallas Cowboys' AT&T Stadium

    31 January 2019, 5:58 pm

    B2B CMOs Should Focus On Creating Brand Energy To Revive Their Sales Pipeline

    6 January 2019, 10:55 am

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© 2019 The CMO Manifesto by John Ellett.